Search engine optimization is a collection of methods, techniques, and tactics that are put in place to help increase the number of visitors to a website. Increasing traffic or visitors to a website is achieved by occupying a top position in the search results page of a search engine.

The following are some of the methodologies to put in place in 2017.

1. Accelerated Mobile Pages (AMP)

accelerated mobile pages

AMPs are the friendly open-source convention that endows webmasters with the power to make pages fit for displaying quickly on mobile devices. The notion that some auxiliary changes will make your site load faster and use just an eighth of the previously used data. As of now, Google is making a point to be more supportive with websites that have switched to AMPs, giving them visibility during search results and a little symbol (with a lightning bolt) showing their AMP standing. In 2017, we’ll be seeing a lot of extraordinary partiality for AMPs in listed items.

Additional reading: Should you AMP-lify your site in 2018?

2. Voice Search

voice search

Given the fact that it takes much less effort to speak rather than typing a query and with mobile searches choosing to use virtual assistants like Cortana, Siri or Google Assistant we hope to see an escalation in long-tailed keyword queries, maybe more question-based searches.

3. Optimize for User Search Intent

content is king

The old phrase declared by Bill Gates that “Content is King” is still valid today. However, it is progressively more complicated to rank highly by producing sub-standard or republished content. With so much content being published online every day, the top organic SEO positions for valuable search terms are turning out to be progressively more difficult to rank for. It is paramount to create content that is unique, relevant and fresh to prevent your website from getting penalized or have any copyright infringement risks.

Additional reading: Toronto SEO Experts – Ontario Search Engine Optimization Company

4. Penalties for Disruptive Banners or Pop-ups

disruptive banners

It has been announced that websites which feature any disruptive banners or pop-ups which block the intended content behind it, may not get high search engine rankings. “This new kind of indication has been long awaited by many internet surfers, and it will considerably help users and search engines to focus on achieving the desired search results.” states Ronald Love of the Toronto SEO Company.

The accessibility of the content of a website will get worse if it includes any popup ads that block the main content or show any irrelevant ad before any access made to the content.

5. Rich Snippets

rich snippet example

They are bits of texts that usually appear under the search results in the search engine results pages. Rich snippets enable the search engines to get a better understanding of information which is contained on the web pages.

These types of snippets include:

  • Music
  • Organizations
  • Breadcrumbs
  • Products
  • Software applications
  • Reviews
  • Videos

“When you start using the structured data, your website will not automatically have search engines exhibiting rich snippets for your content. The reason for this is that Google will, first of all, assess and analyze your markup before they start displaying the rich results.” adds Ronald Love. He tweets about SEO and more on Twitter @cimtorontoseo.

You should always know that no business can survive in the current world without SEO services.