Check this out - tech culture journalist & BoingBoing co-founder Xeni Jardin calls out Ralph Lauren for an incredibly inept photoshopping disaster (see below), and they respond with a DMCA takedown notice. Unfortunately for Ralph Lauren, her servers are hosted in Canada, so they aren't subject to DMCA regulations. LOVE IT :)
From BoingBoing:
Last month, Xeni blogged about the photoshop disaster that is this Ralph Lauren advertisement, in which a model's proportions appear to have been altered to give her an impossibly skinny body ("Dude, her head's bigger than her pelvis"). Naturally, Xeni reproduced the ad in question. This is classic fair use: a reproduction "for purposes such as criticism, comment, news reporting," etc.
However, Ralph Lauren's marketing arm and its law firm don't see it that way. According to them, this is an "infringing image," and they thoughtfully took the time to send a DMCA takedown notice to our awesome ISP, Canada's Priority Colo. One of the things that makes Priority Colo so awesome is that they don't automatically act on DMCA takedowns. Instead, they pass them on to us and we talk about whether they pass the giggle-test.
Here's the image in question ("Dude, her head's bigger than her pelvis"):
Here's Xeni Jardin's original post
As mentioned in the video, the original post at PhotoShop Disasters (on blogspot.com, owned by google) was taken down immediately.
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I thought Ralph Lauren was
I thought Ralph Lauren was keeping models in cages or maybe use them in sweatshops sewing their own clothes. Thankfully, It was only on con by the sales department.
It's the same way with the
It's the same way with the music biz. I would think that the proliferation of music could only help spur concert attendance... but maybe there isn't as big a profit margin on concerts. Seems odd to me anyway.
Fair use. I would not have
Fair use. I would not have taken it down...rather make them spin their wheels while posting it to as many blogs I can anonymously open on the net.
Too too funny.
I always think it's funny
I always think it's funny when companies don't want their ads being proliferated especially when they're not altered in any way (is is the case with the RL ad). Budweiser has gone after many sites that posted their "Real Men of Genius" radio ads to have them take the ads down. So, Bud pays for radio stations to play their ads and then pays so that websites don't play their ads. Doesn't make much sense!
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